Mr. Diego Graffi is the Chairman and Managing Director of Piaggio Vehicles Pvt. Ltd India since 2017 and is responsible for the overall business development, exports to over 50 countries, and India operations. Under Mr. Graffi’s leadership, Piaggio Vehicles in India has grown steadily in the 2-wheeler segment under the iconic Vespa and Aprilia brands, and is amongst the market leaders in 3-wheeler commercial vehicle segment. In 2019, Mr. Graffi introduced India to its first-ever fully electric 3-wheeler commercial vehicles, Ape E-city and Ape E-Extra.

An auto industry veteran and a graduate in Mechanical Engineering from the University of Padova, Italy, Mr. Graffi started his career with Fiat Automobiles in Torino, Italy. After a decade-long stint with Fiat, he joined Moto Guzzi in 2005. Mr. Graffi joined Piaggio in 2006 as Head of Vehicle Purchasing and by 2012, he was the Global Purchasing Head for the entire Piaggio Group.

Mr. Graffi has been instrumental in elevating the Piaggio brand identity in India by introducing innovative product solutions offered to a wide spectrum of customers.